Email Marketing Manager

Vagas Externas — Remotar · remote · CLT · pleno

Descrição

Key Responsibilities

- Segment email list based on behavior and preferences to deliver personalized content.

- Write compelling email copy and design appealing templates that drive conversions.

- Create drip email sequences that deliver relevant content to subscribers based on their stage in the customer journey.

- Conduct A/B tests to optimize email subject lines, content, and CTAs.

- Implement strategies to grow email subscriber list organically through website opt-in forms, lead magnets, and other incentives.

- Regularly clean and maintain email list to remove inactive subscribers and ensure deliverability and engagement rates remain high.

- Ensure email marketing practices comply with regulations such as GDPR and CAN-SPAM to protect brand reputation.

- Track key email marketing metrics to measure the effectiveness of campaigns.

- Analyze campaign performance data to identify trends and areas for optimization.

- Generate detailed reports to provide insights to stakeholders.

Requisitos

- 3+ years of experience as an email marketer

- Proficiency in email marketing platforms (Iterable, , Mailchimp, Constant Contact, HubSpot, Klaviyo, etc)

- Strong copywriting and editing skills

- Knowledge of email marketing best practices and regulations

- Analytical skills to interpret data and make data-driven decisions

- Basic HTML/CSS knowledge for email template customization

- Excellent communication and organizational skills

- Ability to work during U.S. work hours (PT/ ET)

Candidatar-se

Esta vaga é agregada de Vagas Externas — Remotar. A candidatura é feita no site da fonte.

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